8A – Solving the Problem
Opportunity:
My belief is that there is still an opportunity that exists in restaurants having scannable menus that connect to a calorie counting app. While the market of people who track their food seems to be small,MyFitnessPal itself has 140 million active users. These numbers tell me there is still a large enough market for a scannable menu. Consumers will scan an item from a menu and be able to see the nutrition facts and with a push of a button be able to add that to their food log all from one page. While many restaurants have become more health conscious and have added healthy meals to their menu, their online listing of nutrition facts can often be a headache to look at due to jumbled small typing or only listing the calorie amounts. Scannable menus will make restaurants more health friendly and dieting consumers save some time.
Service/Product:
For Chain Restaurants:
I would like to offer chain restaurants to cater to their health-conscious customers who track their food, a scannable menu. The menu will be customized to the restaurant and include a bar code next to each menu item for a customer to scan and read the nutrition facts for that specific meal.
For the Consumer:
I would like to offer an app for calorie tracking that will work directly with any restaurant offering a scannable menu. In addition to offering the latest trends of your favorite calorie tracking apps, the app will work directly with restaurants that offer scannable menus, so that you can eat out and track your food with ease. Simply scan the item barcode, and the app will subtract the calories from your daily intake.
Hi Danielle,
ReplyDeleteYou've really done your research here in providing for both chain restaurants and consumers. How will this app work? Do consumers have to download the app or can they simply scan a barcode? Would the restaurants be paying for this service or the people? How will you market it to them? With the answers to these questions, I think your product has a lot of potential especially as people become more continuous of their diets.
Hey Danielle!
ReplyDeleteThis is a very innovative idea, and I can definitely see how this solution would be appreciated and used by the people who choose to track their calories. I have tried and failed to count my calories in the past because it became too difficult to count the calories of homemade food, but that’s just a personal issue. I know some restaurants already list the calories next to the menu items , but a scannable bar code would make it easier for the customer to track.
Danielle,
ReplyDeleteI find this idea to be very innovative and a great way for people to track what they're putting inside of their bodies. I think this can be very beneficial for many people as they keep track of their health and calorie intake. Will there be something on the app that keeps track of what restaurants you eat at or what foods you order at that restaurant? Will the app make recommendations based on where you eat?
Hello, Danielle
ReplyDeleteThis is one of my favorite ideas so far! Regardless of how "healthy" or not "that bad for you" meal may seem now, many are alarmingly awful for you. I'm sure you're familiar with articles from publications that tell you "highest calorie fast food restaurant meals" and similar things. With this in mind, how do you think you'll pitch this idea to restaurants that frequently have menu items that fall into this "bad" category? Do you think they'll readily display this information even if it shines a bad light on them?